^GSPC$7,423.20+0.56%^IXIC$25,009.60+1.04%^DJI$42,502.91-0.16%^VIX$27.32+2.05%^STOXX50E$67.27+0.73%BTC-USD$79,600.39-1.10%ETH-USD$2,257.18-0.75%SOL-USD$90.98-3.49%AAPL$298.95+1.41%MSFT$405.09-0.66%NVDA$225.86+2.30%TSLA$445.21+2.71%META$616.61+2.26%GOOGL$402.64+3.95%AMZN$270.15+1.63%AMD$445.40-0.64%EURUSD$1.1709-0.27%GC$4,686.94-0.60%CL$101.27-1.72%^GSPC$7,423.20+0.56%^IXIC$25,009.60+1.04%^DJI$42,502.91-0.16%^VIX$27.32+2.05%^STOXX50E$67.27+0.73%BTC-USD$79,600.39-1.10%ETH-USD$2,257.18-0.75%SOL-USD$90.98-3.49%AAPL$298.95+1.41%MSFT$405.09-0.66%NVDA$225.86+2.30%TSLA$445.21+2.71%META$616.61+2.26%GOOGL$402.64+3.95%AMZN$270.15+1.63%AMD$445.40-0.64%EURUSD$1.1709-0.27%GC$4,686.94-0.60%CL$101.27-1.72%
RockstarMarkets
All glossary
Behavioral

Narrative economics

The idea that contagious stories drive markets, not just fundamentals.

What it means

Coined by Robert Shiller, narrative economics studies how stories - about technology, about risk, about character - spread through populations and shape economic outcomes. Stories that go viral can move prices even when fundamentals haven't changed.

Why it matters

It explains the AI bubble, the crypto cycles, the meme-stock rallies. Standard models can't account for these because they assume fundamentals drive prices. Narrative is what drives price discovery in the short and medium term.

How to use it

Track narrative momentum (mention velocity, source agreement, sentiment) the same way you track price. RockstarMarkets' Trends engines exist for exactly this.

Take it further

Want a worked example or a deeper dive? Ask Rocky how this concept applies to your specific watchlist or trade idea.

Ask Rocky