Gen Z Fitness Spend Up 30% YoY, Cutting KO and PEP Soft-Drink Unit Volumes

Carbonated soft drink portfolios face a 2 to 3 percent unit volume headwind as younger consumers redirect discretionary budgets toward gym memberships and wellness, outpacing KO and PEP diversification efforts. The rotation compresses beverage basket sizes at WMT and COST while supporting NKE athletic-wear category sha